Selling life insurance is actually fairly easy. As matter of fact I would say it’s the easiest job anyone could ever ask for. I mean think about it. It’s a financial tool that EVERYONE NEEDS. It’s not like there’s anyone you are going to ever run into that doesn’t have a need to cover the financial interest of their family, or future. So why does so many agents struggle?
It’s not the selling of a very needed product. It’s the getting in front of people that’s the struggle. Let’s face it, selling it is easy, but getting people to take time to listen is hard. That is why you have to have a strategy when it comes to getting in front of people. A strategy that does the following: