Management

Sales lessons from a horrible experience buying a car in Greer, SC

Sales lessons from a horrible experience buying a car in Greer, SC
The terrywilson3.com podcast
The terrywilson3.com podcast
Sales lessons from a horrible experience buying a car in Greer, SC
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So my wife and I went this weekend to help my 16 year old son pick out his first car. What a nightmare! I may be more sensitive to this than most in the fact that my profession is sales, sales training, and coaching. I am constantly amazed at how people run their business, and in particular seem not to even care about the long term consequence to their reputation, or future repeat business.

After going to multiple lots to find what admittedly would be a tough find we end up in a little town called Greer, SC. There you will find a Kia dealership that is forever advertising on TV, sending out mailers, and on every medium you can find in the upstate. So we decide hey let’s just drop in and see what they have used. Not really in the market for a new car, nor necessarily a Kia, but maybe they’ll have something. So we pull up, and naturally here comes the sales person to see if he can help us. To which I’m glad because at this point we are tired and rather get straight to the point. I tell him immediately. Here’s what we are here for, here’s what we want to pay, and do you have anything within those parameters. He invites us into the showroom to his cubicle. Asks us to wait right there, and he would be back with what he has. He comes back within just a few moments. Smiling ear to ear. Just full of himself and really hamming it up. He say’s, “tell me who’s the greatest sale man ever”? To which we respond, “you are if you have what we want”. He say’s come on….

He takes us to the side of the lot. Shows us a car that looked vaguely familiar. We instantly do not like it. He continues to tell us this is the one we want. He insist, but we continue to say, “no this isn’t the one”. He then continues, “but I’m able to get to you for only $7000.00”. To which I think to myself, I wouldn’t offer you $1500. After insisting that it was a no go for us, he finally relents and asks us to wait back at his desk, and he would be right back. On the way back to his cubicle it hits me! I know where I’ve seen that car. It was in the front when we pulled up as the manager’s special being blown out for $3999.99. I think surely not!! So I tell my wife and son to wait right there. I go out front to see if the blow out car was still there, and sure enough it was gone, but the cardboard signage was laying to the side. I immediately go back into the showroom. Tell my wife and son to come on, and we leave. THIS IS WHY salespeople have horrible reputations.

This guy was one step away from being congressional, or presidential material. At this pace he even may be able to start his on TV evangelism show. What a terrible experience. I would never shop at Kia of Greer, and I’ll definitely recommend all of my friends, family, and clients to stay away. Here are some sales lessons, to which some are obvious, but nevertheless I thought valuable to share.

  1. Know your client
  2. Know your brand
  3. Know your potential

I’m dedicating an entire show on Dollars & Sense to the above experience. Hope you enjoy!

Keys to creating a successful environment

Keys to creating a successful environment
The terrywilson3.com podcast
The terrywilson3.com podcast
Keys to creating a successful environment
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Have you ever wondered why some places just always seem to be a success. Being a child of the Carolinas, college basketball has always been a huge thing. Whether you are a Tar Heel fan, or a Duke Blue Devil fan one thing is for certain, winning is the norm. If you think about certain companies, churches, even areas of the country you can start to see that producing success, or failure can be a habitual occurrence. As I have traveled to visit and speak at different areas of the country, different companies, and organizations it has become very apparent that culture, or the environment within the organization is profoundly responsible for the success that is experienced. Here are 5 keys to creating a successful environment.

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1. Decide what you are going to be, a thermostat, or a thermometer. 

For many it never has occurred that they can control the environment that they live in. You don’t have to be simply a read out of what you live in, but have been given the ability through your passion, skill set, talent, and gifting to control the environment. Establishing a few things within the way you think will go a long way in empowering you to start making the proper adjustments to change your environment:

a. You work where you work because you decided to. If it is not where you want to be you can change, and should.

b. You live where you live because you decided to. If it is not where you want to live, you can move. You may not currently have the resources to, but you can start making plans now. With planing you can then start taking action to make the desired change a reality.

c. You are around the people you are around because you’ve chosen to be.

d. You make what you make because you’ve chosen to. Money comes from actions we take. The actions we take are based on the decisions we make. The decisions we make are based on what believe. All this means deducted down to the most basic principle is this, what you receive is directly tied to what you believe.

 

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2. Control & Manage Expectations

You are not great at everything, nor are you bad at everything. A healthy self-awareness can go a long way in helping you build upon your strengths and shore up your weaknesses. The same is true for an organization too. Some companies are great in one area and weak in others. Knowing this, and embracing this will make the environment a much healthier one, and lead to a culture that produces great success. There are 3 key places expectations must be managed.

a. Your own expectations. What you expect from yourself, your company, and your clients must be managed. Too many times undue frustration is experienced simply because unwarranted expectations.

b. Your company’s expectations. What your company expects of it’s employees, and clients will go a long way in what kind of environment it will have, and thus the experience the client and employees will have. If you have high expectations for your company, but have employees with no passion, or higher expectations then production will suffer.

c. Managing client expectations is key to having a successful business. Let’s face it, in a world Wal-Mart, Microwaves, Cell Phones, and ___ on demand clients are conditioned to have what they want now. The key to creating a successful customer experience is understanding, and addressing that immediately.

3. Don’t think positive, but be positive

I’m all for positive thinking, but the problem with many people who subscribe to this philosophy is denial. Any mindset that ask you to ignore reality, not to address a problem, and only concentrate on the potential, the possibility, and the positive is a set up failure. I’ve never see a person, business, or organization succeed that didn’t recognize first its challenges. That’s not to say you stay in the shadows, but rather you acknowledge them in order to contextualize them with plans to achieve and overcome. Making a positive impact on yourself, your business, and your clients is not a matter of thinking, but being positive.

4. Own your brand

This means no matter what business I’m in, no matter company I represent, I am the product, goods, and service. If a company’s conduct does not reflect my values, then they don’t have my endorsement. My website, my marketing, my business is reflective of my brand.

5. Know the circle your in

There are really 3 circle of influences you should alway frequent. To be a success, to create an environment for success, and to have lasting success you should spend time each day in all 3.

1. Someone you are bringing up

2. Someone you are with

3. Someone you are reaching for

Ninja Marketing Webinar

Ninja Marketing Webinar
The terrywilson3.com podcast
The terrywilson3.com podcast
Ninja Marketing Webinar
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This coming Friday I will be hosting a webinar on how to market and get in front of more people. YOU WILL NOT want to miss this as I am going to show you software you can use for FREE, and techniques that will get you in front of more people than you can handle. In this podcast I go over how this webinar will be something you will find great value in.

This webinar has now been recorded, and produced into one training video that is a must have for any entrepreneur, self-emplyed, or small business person. You will want the video.

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Reach Connect and Convert More Business

Reach Connect and Convert More Business
Management
Management
Reach Connect and Convert More Business
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Reach The first thing you have to know when reaching for new business is who are you reaching for. Here are some good tips on targeting your audience for your next campaign. • Social Media • Targeted List Connect With the world so noisy, how can you effectively connect with your clients & prospects that is engaging, but not invasive. • Phone Broadcast • Email Marketing • SMS Solutions Convert High web traffic, large phone & email volume, and multiple sales activity is all great, but it means nothing without conversions. Your activity must result in a satisfactory conversion rate to be profitable.

Lessons in leadership

Lessons in leadership
Management
Management
Lessons in leadership
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No matter how large or small your business, family, church, or corner of the world, leadership is key to success. In this episode we do a case study of various industry leaders, and learn from what they do, and don’t do. No matter what level you’re at. No matter how far you’ve climbed. The next level will require a greater weight of leadership for you to be successful.

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5 Things Successful Entrepreneurs Do Each Day

5 Things Successful Entrepreneurs Do Each Day
The terrywilson3.com podcast
The terrywilson3.com podcast
5 Things Successful Entrepreneurs Do Each Day
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Here are 5 things that successful entrepreneurs do each day. Make these habits in your daily routine and you will see results.

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