Your online reputation is crucial
Most people think of reputation management as just managing your online reviews. While this is a big part of it, it’s not the only part. Reputation management puts the business owner in better control of their of their brand and message. It also incentivizes the small business owner to ask for reviews even from customers you know may leave a negative review.
Don’t be defensive about negative reviews
The fact is 2 people could buy the same thing, at the same time, for the same amount, from the same person and give a completely different review about the experience. So what people say about your business or service is just as much a reflection on them as it is the business. However even if it’s a negative review it can have a very positive impact on the business if managed properly.
I was terrible with negative reviews early on
When I first started my online business I was terrible at handling negative reviews. I felt they were unfair, many were untrue, and ultimately frustrating. While I still don’t like it when it happens, through the years I’ve learned to leverage them rather than be leveraged by them.
Reputation Management done right by TW3
When you have a system in place that consistently asks for reviews, even if they’re negative you can benefit by them if managed properly.
You benefit from the SEO
You gain perspective from a specific client type
You can actually make a foe a fan
You can demonstrate your commitment