581 – 16 ways to get free leads and customers from online search

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581 - 16 ways to get free leads and customers from online search
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These 16 Amazing seo hacks work!

If you run a local business like I do here in Boiling Springs, SC you know that being found online is crucial to having your phone ring, customers come through the door. How do you get at the top of what people are searching for without breaking the bank?

16 ways to improve your online discoverablity

  1. Optimize Your Website:

    • Ensure your website is well-structured and user-friendly.

    • Optimize page titles, meta descriptions, and headers with relevant keywords.

    • Make sure your website is mobile-friendly and loads quickly.

  2. Google My Business (GMB):

    • Claim and optimize your Google My Business listing. Fill it out completely.

    • Encourage customers to leave reviews on your GMB page.

  3. Local SEO:

    • Create location-specific content on your website.

    • Build local citations by ensuring your business information (name, address, phone number) is consistent across all online directories and listings.

  4. Content Marketing:

    • Create valuable and relevant content for your audience. This can include blog posts, articles, or videos.

    • Use long-tail keywords (specific, longer phrases) related to your business and location in your content.

  5. Social Media:

    • Be active on social media platforms where your audience hangs out.

    • Share content, engage with followers, and use relevant local hashtags.

  6. Email Marketing:

    • Build and maintain an email list. Send out regular updates, promotions, and news to your subscribers.

  7. Local Link Building:

    • Reach out to local organizations, partners, and influencers for backlinks to your website.

  8. Online Directories:

    • List your business in relevant online directories like Yelp, Yellow Pages, and local chambers of commerce websites.

  9. Networking and Partnerships:

    • Build relationships with other local businesses and consider cross-promotions.

  10. Customer Reviews:

    • Encourage satisfied customers to leave reviews on review platforms like Yelp, TripAdvisor, and industry-specific sites.

  11. Regular Updates:

    • Keep your website and online presence up to date with the latest information about your business, services, and products.

  12. Local Community Involvement:

    • Participate in local events and sponsor local activities or charities to increase your visibility.

  13. Guest Blogging:

    • Write guest posts for other local businesses or blogs, including a link back to your website.

  14. Utilize Social Proof:

    • Showcase awards, certifications, or notable clients on your website.

  15. Monitor and Analyze:

    • Use free tools like Google Analytics and Google Search Console to monitor your website’s performance and make improvements based on data.

  16. Engage with the Local Community:

    • Join local online forums or groups and participate in discussions or answer questions related to your industry.

Remember that improving online visibility takes time, and consistent efforts are essential. Also, ensure that you adhere to best practices for search engine optimization to avoid any penalties or negative effects on your online presence.

Reach out to us today so we can show you ways for little to nothing you can improve your online search, discoverability, and ROI in marketing spend.

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