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Episode 537 – Top 5 Digital Marketing Trends

Top 5 Digital Marketing Trends

Digital Marketing is constantly changing, and it can be very hard to keep up. However, there are some trends that seem to be more pronounced than others. In this post we will review the top 5 digital marketing trends that are currently happening right now:

AI

AI is the buzzword of 2018. And for good reason. AI is an umbrella term for a variety of computer technologies that seek to simulate human intelligence. It’s about getting computers to think like humans and learn from experience, use data to make decisions, solve problems, and carry out tasks in ways that are similar to humans. The practical application of this technology has been around since the 1950s but it’s only recently that we have seen significant advances in AI technology due largely to advancements in computing power and huge amounts of data being available via social media channels like Facebook or Instagram. Nowadays there are many different types of artificial intelligence including machine learning (ML) which is a form of statistical analysis where programs or algorithms learn from previous experiences so they can make better decisions without being programmed specifically for each situation; deep learning which uses neural networks (networks based on how neurons work) as well as other techniques such as reinforcement learning (RL) where systems learn through trial-and-error rather than through programming; natural language processing (NLP), which enables machines to understand human language so they can communicate effectively with us; game theory modelling where intelligent agents attempt take actions that maximize their own rewards while considering those same actions carried out by other agents within their environment; swarm intelligence whereby groups cooperate together towards a common goal such as finding food sources or avoiding predators; quantum computing which uses quantum physics principles instead binary logic used by traditional computers such as bits represented by ones or zeroes – could hold promise for unlocking new forms artificial intelligence such as quantum search algorithms that could run much faster than conventional methods because they rely on manipulating atoms rather than transistors

The use of AI

As the marketing landscape changes, it’s important to stay on top of the latest trends. You can learn a lot by observing what your competitors are doing and listening to new ideas from industry experts. One thing that we’ve all learned is that artificial intelligence (AI) will be a major player in digital marketing in 2019. In case you’re unfamiliar with AI, it’s essentially an approach to problem-solving that involves algorithms “learning” from data and making predictions based on those patterns. This can include things like determining which ad campaign would generate the most revenue for your company or choosing which search terms should go into an advertisement copywriting formula. AI has been around for years now, but as more companies invest in this technology and apply it across their operations—from product development to customer service—it’s become increasingly useful when it comes time to determine how best allocate resources within these departments too!

Video

Video is a great way to show people what you do. It can be used to educate and inform, entertain and inspire, or build trust. Video also allows you to create a more personal connection with your audience. If they’re watching something they enjoy, they’ll be more likely to pay attention when you need them to take action.

No Click Search

Google has begun a new search engine called “No Click Search.” The idea is that you can search without clicking. You can do it by voice or by drawing. This is a great way to get people to use your site without them having to click on anything!

Mapping our customer’s journey

  • Understand the journey your customers take to get to your offer.
  • Provide a marketing experience rather than just an advertisement.
  • The importance of knowing your customer.

Marketing Experience vs Advertising

>The marketing experience is about providing a solution to the customer’s problem. >The advertising is about selling your product or service. >The marketing experience is about engaging with your customer and creating a relationship, not just telling them about your products or services. >Advertising interrupts people when they are trying to get something done – like watching TV or reading an article – so it makes sense that advertising would be less effective than marketing experiences designed for specific times and places where people are looking for solutions in their life (like when they’re out at night).

the takeway is that the days of broadcast are over, and now its time to make it all about your customers.

The takeaway is that the days of broadcast are over, and now its time to make it all about your customers. Customers are expecting more from us now than ever before. We need to deliver a marketing experience rather than just an advertisement.

Links to show

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