Are you trying to get someone to buy your product or service? Then you need a convincing sales pitch. It makes sense that you would want to convince people to make a purchase, right? I mean, that’s how profitable businesses grow. But it can be difficult if people don’t know who they are buying from and why they should choose you over your competitors. That’s why it’s important that your sales pitch is clear and compelling. Follow these tips when trying to create the perfect sales pitch:
The last thing you want is for your potential customer to feel like they’re being misled by what you’re saying. If something works as promised, say so! Saying it works at all costs will only hurt sales in the long run because consumers are smart enough to figure out if something really doesn’t work as stated on an ad or website copy.
One of the best ways any brand can connect with its customers is by solving their problems—and showing them how they solve those problems! The key here is figuring out exactly what problem your product solves for consumers first before creating a pitch around that information…
Investors love numbers because numbers help them decide whether or not something is worth investing in or not. You might not be pitching yourself to investors, but that doesn’t mean numbers don’t matter. Numbers give credibility (i.e., “over 7 million customers”).
You need to know who’s listening in order for them listen intently when speaking about anything else about yourself (or…). Make sure there aren’t any distractions around where you are giving this speech – turn off electronics completely (not just put on silent mode) so everyone has full attention paid towards what matters most: building relationships that lead into more business opportunities later down the line…
Before trying too hard at selling products themselves, brands have found great success building trust through education alone before even mentioning their own products
Be Honest
Be honest with yourself
Be honest with others
Be honest with your customers
Be honest with your brand values and story. Most importantly, be humble enough to know that you are not perfect. You may mess up once in a while but by being genuine, open, and honest along the way, you’ll end up building trust and credibility with everyone around you.
Solve Their Problems
In order to be able to sell what you have, you first need to understand your customers’ needs and how they can benefit from your product or service.
The more you research about them, the better equipped you will be when it comes time for them to make a decision about buying something from you.
Prove Your Product Works
- Provide testimonials.
- Provide case studies.
- Show the product in action, which is a great way to prove you know what you’re talking about and that customers are satisfied with their purchases.
- Give demonstrations of your product in front of potential customers at conventions or shows like trade shows and conferences, or even on video somewhere online where people can see it up close (and possibly even feel it).
Know Your Audience
You’ve got to know your audience. Without knowing who you’re selling to, how can your product or service possibly be relevant?
If you don’t understand the needs and pain points of your customers, then how do you plan on solving them?
It’s important that you understand what concerns them most.
What are their interests? What problems do they have that need solving? What desires do they have but haven’t yet articulated into a desire for a particular product or service solution? And perhaps most importantly: What are their dreams for themselves and their family/business/etcetera as a whole (i.e., what kind of life would make them happiest)?
Educate Them
In order to be successful, it is important that you help potential customers understand the value of your product. When they feel like they understand why your product is better than the competition, they will be more likely to buy from you. There are many things you can do:
- Provide information about your product and why it is better than the competition
- Provide information about your company and why it is better than the competition
- Provide information about the industry and why it is better than the competition
- Provide information about the market and why it is better than the competition
Offer a Guarantee
A guarantee is an important part of any online business.
Your customers want to know that you stand behind your product or service. A guarantee shows them that you’re confident in what you’re selling, and it helps build trust between the two of you. It also helps ensure that if there is ever a problem with their purchase, they will be able to get a refund, replacement or credit towards another product/service free of charge.
Have a Unique Voice and Brand Personality
To be successful, you need to have a unique voice and brand personality. You want to stand out from the crowd.
In order to do this, you must be clear about who you are and what you stand for. Being authentic is key; it’s who your customers will know as “the real deal.” Your human qualities should shine through your website, blog posts and social media profiles. This will help establish trust with potential buyers who feel more comfortable doing business with someone they can relate to on an emotional level (versus just buying from someone because of their money-back guarantee).
To tell your story in a way that resonates with your audience:
- Be friendly – even if the subject matter isn’t necessarily lighthearted or fun! Let people know how much fun it’s been working on this project…or how excited you are about this new venture! People want to feel like they’re connecting with a friend when they visit your site—and being friendly is one way of doing that!
- Be fun – make sure there’s some humor sprinkled throughout all areas of communication: copywriting, design elements (images or illustrations), even how people talk about themselves/what they do in their free time outside work hours (on Twitter). Humor comes across best when it shows up unexpectedly—but don’t overdo it either! There needs enough levity so visitors don’t get bored reading too many paragraphs full of dry facts before getting around
Be Friendly and Fun
A good salesperson is friendly and fun. Be positive, upbeat, and a good listener. Be a good storyteller. Be a good problem solver. Be a good advisor, coach, partner and motivator!
Be human, help others, and don’t pretend to be something you are not.
- Be honest, be human, be friendly, be helpful and don’t pretend to be someone you are not.
- Be authentic, genuine & real. Authenticity is a trait that is highly valued by people who want to engage with other people on an emotional level. Human beings are social creatures and enjoy interacting with other humans who are true to themselves. We don’t want anyone pretending to be something they’re not; we want real people who care about us as individuals because we care about them as individuals too!
At the end of the day, you are only making a sale if you are helping someone solve their problem. If you can do this, then you will be successful.
I love working with people who want to 10x their revenue through impacting their community and markets they serve. If I can serve you in any way, please don’t hesitate to reach out!
