I believe this is one of the most profound words, ideas, and mandates a person could engage to achieve their desired goals in both their professional and personal life. Most people will quit before they ever achieve their ultimate goal. The reason? They do not have a strong enough why. A book by Simon Sinek entitled, “Start with Why” states that you will not find what you are looking for until you start with why.
Most people can tell you what they do, but can never tell you why they do it. One thing you will find in all successful businesses, people, and brands that have a sustained level of success, growth, and achievement is they always start with why and not what.
Get a free audio version of Start with Why by Simon Sinek by going to terrywilson3.com/freebook and trying Audibles out for 30 days.