Episode 494 – 8 Ways to Nurture Your List

Episode 494 - 8 Ways to Nurture Your List

Understanding how to cultivate strong customer relationships is the key to success, especially for those in advisory roles. Research has proven that established leads cost less to service and refer other new prospective clients more often, without you incurring additional costs. Focusing on nurturing existing relationships, looking after your existing client base and nurturing your trail book, can all support business growth in ways you might not have thought about before.

Here are some of the ways you can nurture your client base to build stronger and more rewarding client relationships.

1. Build trust

2. Personalize interactions

3. Provide strategic advice 

4. Be consistent

5. Recognize it takes time

6. Be inclusive

7. Show you are accountable 

8. Focus on quality

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