3 questions to help improve your marketing spend
- Am I getting a 5-10:1 ratio?
- Am I asking my sales team to do my marketing?
- Do I have the human resource to do my own marketing
To answer number 3 I believe you have to be able to do the following
- Produce good copy-write
- social media
- sales pages
- Develop strong sales narratives or concepts
- Understand the various technical components
- Develop Content
As a case study I share how during ACA I helped a health insurance company stay relevant during an onslaught of political and regulatory changes.