Live by the NC motto!
As a person who was raised and lived in the Tar-Heel state from age 7 to 32 let me tell you one thing I appreciate other than UNC Basketball about the state, the motto. In my high-school alma mater song there’s a phrase that goes, “esse quam videri be our motto as we strive.” Well being a word nerd I had to find out when I first heard that phrase what it meant. And let me tell you, it’s great business advice. It means, “to be rather than to seem.”
Too many times in business and more specifically online businesses the old adage, “fake it till you make it” seems to be the standard mode of operandi. Even good advice such as “dress for success” has been perverted into advocating marketing puffery. I received a negative feedback from someone a few months back that was criticizing my casual attire and dress. The snarky comment read, “way to dress for success Terry, and this guy claims to be successful?”
Now I’m not advocating dereliction of business professionalism but I am not one that believes “it’s the suit that makes the man.” I’ve seen way too many faux “experts” that their bio reads like they’ve done everything short of ushering in the second coming of Jesus. Then you give them a blog, some marketing tools, and business assets to start building a business with and they turn into all thumbs. A walk that once had a swagger now has more of a limp.
This mindset is self defeating and really a huge impediment to growth. While it’s way easier and tempting to look a part it’s well worth the blood, sweat, and tears to becoming the part. One of the greatest personal and professional accomplishments a person could ever achieve is freedom. What is freedom?
To me freedom is simply these 3 things.
- Nothing to hide
- Nothing to fear
- No one to impress
When you have those 3 things fully operational in your life you will find the true joy that comes from a life well lived.
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