“It Is What It Is” Encounters the Great I AM: Why Entrepreneurs Must Move Beyond Survival Thinking
Entrepreneurs, business owners, and high-capacity leaders face a moment sooner or later where hustle, strategy, and experience are no longer enough.
You’ve built.
You’ve survived.
You’ve adapted.
And yet… something still feels stuck.
That tension is exactly where my complete teaching series, “It Is What It Is Encounters the Great I AM,” begins—not as a religious cliché, but as a leadership confrontation.
This series is rooted in Book of Exodus 3:1–15, where Moses encounters God at the burning bush. It’s a moment that speaks powerfully to anyone who has ever said:
“This is just how things are.”
“The market is what it is.”
“My past is what it is.”
“My capacity is what it is.”
The Problem With “It Is What It Is” Thinking in Business
In business, “it is what it is” often masquerades as realism—but in reality, it’s usually resignation.
Entrepreneurs don’t quit because they lack ideas.
They quit because they silently accept limitations they were never meant to carry.
In Exodus 3, Moses is living a small, controlled life after a failed attempt at leadership. He’s managing sheep instead of confronting destiny. He’s safe—but stalled.
Sound familiar?
Many business owners reach a similar place:
-
You’re profitable, but uninspired
-
Busy, but not fulfilled
-
Skilled, but capped
-
Responsible, but restrained
That’s when Moses encounters “I AM THAT I AM.”
Why “I AM” Changes Everything for Leaders
“I AM” is not a motivational slogan.
It’s not branding language.
It’s an identity revelation.
When God reveals Himself as I AM, He’s not just introducing power—He’s redefining authority, presence, and source.
For entrepreneurs and goal-driven leaders, this matters because:
-
Your confidence can’t be rooted in outcomes
-
Your identity can’t be tied to performance
-
Your calling can’t be limited by current capacity
“I AM” means:
-
You don’t lead from what you lack
-
You don’t build from fear
-
You don’t scale from insecurity
You lead from alignment, not anxiety.
The Leadership Shift This Series Creates
This teaching series walks through a powerful transformation:
| Survival Thinking | “I AM” Leadership |
|---|---|
| Reacting to pressure | Responding from purpose |
| Managing limitations | Confronting calling |
| Playing defense | Stepping into authority |
| Hustling for worth | Leading from identity |
Moses didn’t become a better shepherd—he became a deliverer.
And that’s the shift many entrepreneurs need:
Not better tactics, but clearer identity.
Why This Matters for Entrepreneurs Right Now
Markets change.
Technology shifts.
Economies fluctuate.
But leaders anchored in identity don’t collapse under pressure—they adapt with clarity.
This series is especially relevant if:
-
You’re rebuilding after failure
-
You’ve outgrown your current model
-
You feel called to more, but can’t articulate it
-
You’re successful externally but restless internally
Entrepreneurship is not just about execution—it’s about formation.
A Teaching Series for Builders, Leaders, and Visionaries
“It Is What It Is Encounters the Great I AM” is not a sermon series you listen to casually.
It’s a leadership recalibration.
It challenges:
-
Small thinking
-
False humility
-
Fear-based decision making
-
Identity rooted in performance
And it replaces them with:
-
Clarity
-
Authority
-
Peace
-
Purpose-driven leadership
Listen to the Full Series
You can access the complete teaching series now at:
Whether you’re an entrepreneur, business owner, or goal-driven leader, this series will help you move from accepting what is to aligning with who you are called to be.
Because real growth doesn’t start with strategy.
It starts when “it is what it is” encounters I AM.

