You may think you need to have technical skills to succeed with social selling on LinkedIn. However, the truth is, you have had the skills necessary for effective social selling since grade school, and you can easily tap into them again.
Activating these skills will help you to succeed with social selling on LinkedIn. Even though social media has been around for well over a decade, many people are still confused about how to use it for business. Alternatively, they magically expect it to bring them business without doing anything at all.
Some people would (and have) argued that you should be able to post whatever you want on any social media platform. That any topic should be fair game and that anything less is censorship or inhibiting the discussion of relevant issues.
I have to disagree. In my opinion, LinkedIn is not appropriate for every topic of discussion. LinkedIn is a business platform. It is a place of professionals.
Before you post a status update on LinkedIn, consider if it is something that you would want to say right in front of a potential client. Because essentially that is what you are doing. If you do get into a debate on a more sensitive topic, be professional, be polite, and, most importantly, BE RESPECTFUL.
While it might not be appropriate to share a lot of personal information on LinkedIn, it is an excellent place to share professional or work-related stories and experiences.
Engaging storytelling makes people more interested and emotionally invested in what you are sharing. So, draw your readers in (if and where appropriate) with a funny, poignant, or thoughtful post that humanizes you and makes you more relatable and likable.
This list of LinkedIn best practices will provide you with a solid foundation to initiate and build relationships with prospects, establish your credibility, and increase trust throughout your social selling activities.
We are in the midst of a digital transformation, and it is impacting businesses large and small. Some have been slow in embracing technology because they fear it. What is important to remember is you have been doing this for a very long time offline, you already know that to succeed in business, you need to put people and relationships first.
When I asked 25 social selling experts to share their insights into what people need to do to succeed with social selling, every single one of them mentioned the importance of building and nurturing relationships.
You wouldn’t go to a networking function and shake someone’s hand and follow that by saying “now buy my stuff” but people are doing that online. You wouldn’t go to that same networking function and collect a bunch of business cards, never follow up, and then magically expect business to appear, but many have that expectation with LinkedIn. They collect connections and never have conversations or build relationships and then wonder why they aren’t getting any business from LinkedIn.
To succeed at social selling on LinkedIn, or any other online platform is not difficult. Just activate the skills you already possess and apply them to technology the same way you would if you were meeting someone in person, and do so with kindness. Relationships first!