Karlee Prior is the kitchen whiz behind Karlee’s Kupcakes : a one-girl band creating bespoke cakes and sweet treats for the lucky folk of Brisbane, Australia, and surrounds. Karlee’s small business relies almost solely on Instagram to help get the word out about her gourmet goodies, both by posting […]…
Why do some brands seem too intimidated to own influencer marketing in-house? Perhaps because the term has gotten too sexy and, therefore, too intimidating to add to their already hectic marketing strategy. Influencer marketing works best when a brand owns their relationships and brings the strategy in-house. This overwhelms […]…
Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. Google optimization is based […]…
Learning how to set, manage, and reach expectations are huge not only in business, but also relationships and interpersonal happiness. In this brief training I show how setting & managing expectations can help you not only earn more and be productive in your business, but do so in a much…
Social media is always evolving, so what’s next? That’s the question I was asked in an interview recently. This kind of question can be really easy since there are so many easy candidates – IoT, VR, and just about anything to do with Facebook. But if you don’t want […]…
Debt is a big problem all over the world. In the UK, the average debt per adult currently standing at a massive £29,210. In the US, the average household with debt carries $15,762 in credit card debt and $130,922 in total debt. Rising debt, plus a drop in income […]…
Nature is awesome, especially when it shows you just how powerful it can be without actually hurting you. That’s what happens at this enclosed beach in Vega Baja, Puerto Rico. Massive waves pound into the rocks, waves that anyone in their right mind would normally be staying well away […]…
We’ve all been there—one accidental email, and suddenly your entire organization is filling your inbox with angry replies. Gaffes at work happen to everyone, but you can learn how to navigate the politics of your workplace to keep your cool and avoid drama. This post originally appeared on LinkedIn […]…
It takes great leadership to build great teams. Leaders who are not afraid to course correct, make the difficult decisions and establish standards of performance that are constantly being met – and improving at all times. Whether in the workplace, professional sports, or your local community, team building requires […]…