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How to 10X your sales – Live Zoom Call, June 13

In the past year, I have been on a personal mission to 10x my sales.

Here’s what it looks like when you personalize your call to each prospect instead of pumping up your product.

It’s pretty simple: if you want to 10x your sales calls, you have to provide value on every single one!

I’ll start by pointing out that the most important part of this is making sure that you are getting in front of the right type of people who may be able to use what you have to offer. So, if you are not currently using a CRM/marketing automation tool or other strategies for finding these types of leads in a scalable way then this would be an excellent place for improvement!

After that, it’s really all about how well prepared and confident you are going into those meetings!

Here’s how we prepare:

Personalize your call to each prospect instead of pumping up your product.

Instead of focusing on how your product works and why it’s better than the competition, it’s best to talk about what the prospect needs and how you can help them achieve their goals.

Don’t just ask them to buy right away. Instead, learn about them first. Do they have a problem that needs fixing? What are their goals that they want to accomplish? How do they measure success in this field? Why should anyone care about what they’re doing?

Talk less about yourself and more about them. When asked questions by prospects or customers, avoid talking too much about yourself and your business. Instead, ask them questions about themselves so that you can learn more about who they are as people and get an understanding of where their interests lie outside of work and family life.

Series of steps you could take on every call to 10x it.

This is the most important thing to do for every call.

  • Personalize your call: Don’t just pump up your product and tell them how great it is. Instead, ask them questions about what they are looking to accomplish and how much time they have in their day, then adjust your pitch based on those answers. Make sure you are getting in front of the right type of people who may be able to use what you have to offer!
  • Know exactly why they should meet with you: Before each call, write down three things that would make them want to meet with you right now. Then during the conversation, mention these three things at least once so that they know that’s why they should bother talking with you out of all the other sales calls they get throughout their day (or week).

Make sure you are getting in front of the right type of people who may be able to use what you have to offer.

10X your sales call

  • Make sure you are getting in front of the right type of people who may be able to use what you have to offer. Your target audience should be made up of people who are looking for solutions to their problems and challenges, not just anyone that can afford your product or service.2. Know your competition so that you know what they do well, and where they fall short, then improve on those areas!3. If someone doesn’t need it right now, get them on a list and contact them again when they are ready!4. Identify if there is a way for their company can benefit from what you’re offering?5. Test out different pricing options based on value delivered (not time spent), so as not too charge too high but also not low enough that no one cares about buying anything at all!6. If possible try removing items from bundles/kits before selling them individually at higher prices than bundled rates (this helps make more profit margins).7 . Make sure everyone knows where the money goes after each sale including yourself; this will keep accountability high within teams allowing everyone involved feel like an equal stakeholder in any success achieved together by working together toward common goals we set out first upon starting whatever project was given us without any pre-existing knowledge beforehand about how things would go either good or bad afterwards — only time would tell us later whether our predictions were accurate after all was said done done finished finished finished (hopefully).

Know exactly why they should meet with you.

The next step is to know exactly why you should meet with them. You can’t just say, “I’m the best at what I do.” You have to be able to articulate exactly how and why your product or service will solve their problems.

You need to make sure you understand the prospect’s needs—and not just from their perspective, but from yours as well. This allows you to separate your own personal bias for your company or product from what might actually benefit them in terms of solving their problem(s).

Create a space where they will feel comfortable talking about what is really going on in their industry.

  • Create a space where they will feel comfortable talking about what is really going on in their industry. This can be done by creating a Zoom Call, or inviting them to come into your office for coffee. You want to create an environment where you are both comfortable and relaxed, so that the conversation flows freely.
  • Set up expectations for the call. Make sure your client understands what it is you plan on doing during this session (i.e., review strategies, brainstorm new ideas). This will help ensure that both parties know what role each will play during the call/meeting and prevent any confusion or frustration down the road when they don’t get results like they expected from their meeting with you!
  • Set up an agenda before starting anything else on this call…this way everyone knows exactly what needs to get done during these sessions so no one wastes time trying figure out what needs work most urgently at first glance!

Have at least one non-business question ready to ask them so they get the feeling that you are actually interested in THEM as a person and not just their business.

  • Have at least one non-business question ready to ask them so they get the feeling that you are actually interested in THEM as a person and not just their business.
  • This will help you build rapport with your prospect and make them feel comfortable.
  • You can ask questions like: “What do you do for fun?”, “How did you get started in this field?” or “What are some of your hobbies outside of work?”
  • If you follow these simple guidelines, your Zoom call will be much more productive for both parties involved!

Always be building your rapport and establishing trust. If they don’t trust you, they will never buy from you!

This is the foundation of all relationships, whether it’s a personal or business one. If someone doesn’t trust you, they will never buy from you. Especially in sales and marketing, trust is built over time through experience and consistency.

Trust is built through honesty—telling customers what they need to know instead of what you want them to know. It’s also built through transparency—being willing to share your failures as well as successes so that clients can see who they’re doing business with isn’t just another company trying to sell them something but rather an individual who wants their success as much as they do. And finally, trust is built through vulnerability—being open about your own fears and challenges so that people can relate better with their own struggles and help each other grow together instead of apart.

Listen for their pain points and ask great questions that help them understand how you may be able to help them out with those pain points!

Here’s a tip: the best way to get someone to buy from you is by helping them solve their pain points. When they’re ready, ask them questions that help them understand how you may be able to help them out with those pain points!

  • Ask questions that are relevant to their situation
  • Ask questions that are open-ended so they can elaborate on their answer

Be clear about next steps and always ask for the sale/next meeting!

  • Ask for the sale. When you’re confident that a customer is ready to buy, don’t hesitate to ask them if they want to place an order right now. You may be surprised how many people turn around and walk away when you make your offer.
  • Ask for the next meeting or call. Don’t let the prospect slip from your fingers by failing to set up another meeting or call with them in the near future—even if it’s just an hour from now! The best way to do this is by asking them what their availability looks like over the next couple of days or weeks so that you can pencil in an appointment on their calendar. This enables both parties get clarity about each other’s schedules and prevents any miscommunication down the line (e.g., “I thought we were supposed to meet tomorrow? Why didn’t I get another email?”).
  • Ask for contact information/social media handles/LinkedIn profile/website etc… At some point during this process, don’t forget about collecting all of this information! It helps when sharing notes later with colleagues who couldn’t attend Zoom calls or follow-up emails from potential customers requesting more details about our product offerings.”

Here’s what it looks like when you personalize your call to each prospect instead of pumping up your product.

If you use these tactics, they will make you much more successful. You will win more business and be able to help more people!

I was honored to have several entrepreneurs and startups with me on a live zoom call this past Monday Night, June 13 for a 1 hour discussion on business growth. If you missed that live call, here is the recording.

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