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684 – Why It Has to Cost You: The Hidden Principle Behind Every Meaningful Success
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Why It Has to Cost You: The Hidden Principle Behind Every Meaningful Success
People Who Pay, Pay Attention
That statement may sound simple, but it carries a powerful truth.
Over the years, I have tried to help people by giving away thousands of dollars in coaching, software, tools, time, training, and technology. Many times, I did it because I genuinely cared. I empathized with their struggle. I knew what it was like to need help. I have been the beneficiary of God’s grace and the generosity of others.
But what I kept seeing over and over again was this:
When people had no investment, they often had no ownership.
They would start excited, but quit too soon. They would receive the tools, but not use them. They would say they wanted change, but without a cost attached to it, they rarely stayed committed long enough to see transformation happen.
The Story That Changed My Thinking
In Episode 521, I shared the story of a woman I met who was living on the streets. My heart went out to her immediately. I wanted to give her everything — coaching, software, tools, training, technology — all of it.
But I had a strong impression that I believe was from the Holy Spirit:
“If you truly want to help her, it has to cost her.”
I struggled with that. I thought, “Lord, how can I charge someone who is already in such a difficult place?”
But I obeyed that impression. I charged her. Not because I wanted her money, but because I wanted her transformation.
And something incredible happened.
She committed. She showed up. She did the work. She became a tremendous success story and a powerful testimony of what can happen when someone becomes invested in their own future.
Why Sacrifice Matters
There is a universal principle at work here:
Things of real value usually require sacrifice.
That sacrifice may be money. It may be time. It may be effort. It may be comfort. It may be pride. But anything noteworthy will cost something.
Scripture teaches this clearly. Jesus said we should count the cost before building. David refused to offer God something that cost him nothing. Paul told believers to present themselves as living sacrifices.
Even God Himself demonstrated this principle.
John 3:16 says:
“For God so loved the world that He gave His only begotten Son…”
God valued us so much that He was willing to sacrifice. Redemption is free to receive, but it was not cheap to provide.
Why Coaches and Service Providers Should Not Feel Guilty Charging
If you are a coach, consultant, pastor, trainer, service provider, or business owner, this episode is for you.
You should not feel guilty for charging for what you offer.
Charging is not always about making money. Many times, charging is about creating accountability.
When someone invests financially, they are more likely to:
- Show up
- Pay attention
- Follow instructions
- Value the process
- Stay committed
- Work to see their investment pay off
Behavioral research supports this. People tend to value what they have invested in. Psychologists and economists have shown that effort, ownership, commitment, and investment all influence follow-through.
In other words, the investment is not just a transaction. It becomes a forcing mechanism for commitment.
Why Dreamers Must Be Willing to Invest
This episode is also for the person who wants to achieve something meaningful.
If you want to build a business, grow your ministry, improve your health, write a book, start a podcast, learn a skill, or change your life, you need to prepare yourself for sacrifice.
Save for it. Study for it. Make room for it. Invest in it.
The discipline of preparing for an opportunity often changes you before the opportunity even arrives.
The price is not punishment. The price is preparation.
Many people say they want success, but they are unwilling to make the sacrifice success requires.
But the truth is, you will pay one way or another.
You will either pay now through discipline, investment, preparation, and sacrifice — or you will pay later through regret, frustration, missed opportunity, and delay.
The Big Question
In this episode, Terry challenges listeners to ask themselves a very important question:
What dream have I been asking God to bless that I have been unwilling to invest in?
That question may be uncomfortable, but it is necessary.
Because God is not just trying to give us success. He is shaping us into people who can steward it.
Listen to Episode 684
If you have ever struggled with charging for your services, investing in your future, or understanding why sacrifice is necessary for success, this episode will challenge and encourage you.
Listen to Episode 684 of the TW3 Podcast and discover why anything noteworthy will always require a sacrifice.
Ready to Build Something Worth Investing In?
At TW3, we help entrepreneurs, business owners, coaches, and service providers build real products, create real offers, and connect with a community that challenges them to grow.
If you are ready to stop wishing and start building, we invite you to apply and learn more.
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