Many people are naturally drawn to simple solutions. A quick fix. Something that sounds easy and understandable. The problem is technology, business, marketing, industries, and better business practices change. Unicorns are easy to sell but never last and usually become ineffective by the time you’ve saddled them up.
The only true long term solution for your business, career, and income is a diverse, dynamic, provable system that can pivot, change, and adapt to the ever changing landscape of business. Don’t fall for the faux marketing gurus that are pitching a one size fits all solution that will be out of date by the time your credit card statement comes due. Invest in the longterm health of your business and career by investing in dynamic solutions rather than today’s widget.
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