Our printer at home is broken. Actually, that’s not true – I wish it were broken. Because if it were – and I mean really broken, like someone backed over it with their Ford Focus and cracked it in half – then I wouldn’t be wondering whether or not […]…
Karlee Prior is the kitchen whiz behind Karlee’s Kupcakes : a one-girl band creating bespoke cakes and sweet treats for the lucky folk of Brisbane, Australia, and surrounds. Karlee’s small business relies almost solely on Instagram to help get the word out about her gourmet goodies, both by posting […]…
Why do some brands seem too intimidated to own influencer marketing in-house? Perhaps because the term has gotten too sexy and, therefore, too intimidating to add to their already hectic marketing strategy. Influencer marketing works best when a brand owns their relationships and brings the strategy in-house. This overwhelms […]…
We’ve all been there—one accidental email, and suddenly your entire organization is filling your inbox with angry replies. Gaffes at work happen to everyone, but you can learn how to navigate the politics of your workplace to keep your cool and avoid drama. This post originally appeared on LinkedIn […]…
Photo: © Yeko Photo Studio, YFS Magazine My career as an entrepreneur began about 6 years ago, when I was a broke college student with an e-commerce site running out of my parents house alongside my brother who was still in high school. We didn’t have a physical office […]…
There are still opportunities for insurance agencies to get a jump on their competition with content marketing. The global insurance brokerage firms have been on the forefront of content marketing for years, but most middle market agencies are just getting started using content to generate leads and position themselves […]…
You’ve crafted the perfect blog post : Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent hours to create. All you have to do is queue it up in Buffer and watch it take […]…
Traffic , traffic, traffic : we always want more! As a blogger, you like to read any suggestion to receive more traffic to your website. Building a blog seems easy, but getting a lot of visitors and readers is not so obvious. There are several ways to bring traffic […]…
Does the idea of getting leads and sales consistently make you dance (I feel the same ) You’ve tried to create your own campaign, set up your ads plus anything else known to man, but nothing gets sales? Here’s the thing – it doesn’t have to be so hard! […]…
A video recently went viral of a police officer pepper spraying a group of students peacefully protesting outside a Californian university. The incident happened back in 2011. The reason it’s only just been exposed? The university paid consultants over £100k to ‘eradicate references’ to it across search results. Now, […]…