What is your definition of a small business? I ask this because many people seem to think that small business means that a business has to be small in both performance and results. This thinking is what causes many small businesses to place a ceiling over their operations, which […]…
How do they do it? You’ve seen some of the new marketers on the scene who seem to be able to sell without pitching. They throw a bunch of information at you, and over time you are lulled into their product or service funnel. Before you know it, you’re […]…
Photo: © lenets_tan, YFS Magazine Photo: Kathleen Ventura; Source: Wendy Yalom Photography If you ask any new entrepreneur how they’re feeling the answer will almost always include: “I feel overwhelmed.” Overwhelm comes in many forms, but it typically involves having too many options, not knowing where to start, constantly […]…
Companies have brands and products have brands. But for whatever reason, many of us aren’t comfortable with developing our personal brand. Maybe it feels forced. Or you don’t want to put yourself out there. Or you feel like you’re selling your soul. But “personal branding” isn’t as intense as […]…
Ecommerce marketing success can come unexpectedly. Nonetheless, having the proper set of ecommerce marketing skills can help drive success. From pay-per-click advertising to blogging and from search engine optimization to analytics, ecommerce marketing is broad, diverse, and, potentially, complex. The aim is to find those activities, promotions, and tactics […]…
As hard as it may be to practice what I preach, I’m a firm believer that we shouldn’t care what others think about us. After all, it’s not great for our self-esteem to constantly be worried about how people will perceive us. But, while I will stand behind this […]…
Image Credit | entrepreneurresources A common strategy for many aspiring entrepreneurs is to ease their way into it by building their business on the side while working a full-time job. While this approach helps reduce the initial risk of diving head first into being your own boss, delaying the […]…
When you are in a business that revolves around sales, you rely on your salespeople to pull through for you at all times. But, as a business owner, you can’t just expect your team to do everything without a little bit of help from you. Before you can give […]…
How to Say No! Half of the troubles of this life can be traced back to saying “yes” too quickly and not saying “no” soon enough. Self-Respect: The Key to Saying NO! Do you find it difficult to say NO when someone asks for your time? Do you typically […]…
Engaging with your customers via email marketing can be a tricky subject. Send too many and they’ll get overwhelmed and annoyed, send too little and they might forget about you. Sending just the right amount of emails can be hugely beneficial for your marketing and, in turn, your business. […]…