655 – Doers vs. Tellers: The Real Value of Coaching (and How to Spot Faux Gurus)
If you’re tired of rented Lambos and empty promises, this episode is your filter upgrade. Terry breaks down the difference between real coaching and faux-guru theater—with data, practical examples, and a simple checklist to evaluate any program (including ours). For nearly 20 years, TW3 has been a trusted resource for coaching, business tools, and proven strategies that small business owners and entrepreneurs leverage for real growth. You’ll leave with actionable steps to build momentum this week—no fluff, just frameworks.
What You’ll Learn
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Why legitimate coaching improves performance and execution
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The faux-guru playbook: common red flags and pressure tactics
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The TW3 approach: “we do, then we teach” (look over our shoulder)
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A no-nonsense 8-point checklist to vet any coach or course
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Real-world examples you can model in your business
Chapters
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00:00 — Announcer intro & episode promise
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02:30 — Why real coaching works (evidence > ego)
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10:00 — The faux-guru playbook: red flags to spot early
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18:00 — The TW3 difference: doers first, teachers second
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24:00 — How to vet a coach: 8-point checklist
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30:00 — Clip reactions & takeaways (case studies, FTC guidance)
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35:00 — Listener challenge & ethical CTA
Resources & Clips Mentioned
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Coffeezilla — “5 Ways Gurus Fake Credibility”: https://www.youtube.com/watch?v=ZCjStfwaIBM
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FTC — “Business Coaching Scams and Your Small Business”: https://www.youtube.com/watch?v=j4IRcYepVMQ
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ICF — “What Is Coaching?”: https://www.youtube.com/watch?v=Yi367FBm8Ik
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HBR playlist — Coaching Real Leaders: https://www.youtube.com/playlist?list=PLzAU8TPKsJua_hcLjT7aFzWcoqMnrp-z7
Action Steps
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Audit your feed: unfollow “outcome without inputs.”
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Replace 1 hour of scrolling with 1 hour of building (offer, page, nurture).
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Use the 8-point checklist to vet your next coach or course.
Work With Terry / Join the Next Mastermind
Book a call: terrywilson3.com/calendar
Weekly live mastermind details are shared there—come look over our shoulder and see the frameworks in action.
Disclaimer
No income guarantees. We teach frameworks, tools, and execution; results vary by inputs, skills, and market fit.
Tags
coaching, small business, entrepreneurship, lead generation, sales process, online business, mastermind, fraud prevention, personal development, TW3
Coaching Resource
Get a free assessment to pick the best coaching at terrywilson3.com/leadership