Top Gun Maverick should be studied by marketers 1. Keep client in mind first. You’ve probably heard the phrase “marketing is a people business.” It’s true—marketing is a human-centered activity. And that’s where the trap comes in. Being able to look at your target audience and understand their needs, wants…
No matter where you work, who you work with, or what projects you manage, the simple fact is this: if people like you, they’ll trust you. And if they trust you, they’ll listen to what you have to say. Pretty straightforward stuff, right? So it’s worth thinking about how we…
What to do when your prospect starts ghosting you You found a new prospect and you were thrilled. You went through your pitch, they were totally on board, and then…nothing. No response to your last email, no phone calls returned. It’s called ghosting, and we’ve all been there at one…
Top earners have coaches that help them achieve Top performers in any field have coaches. The reasons they have coaches are varied but there’s a common thread connecting them all: top performers understand that coaching is a means of gaining access to the skills, knowledge, and insights of someone who…
In the past year, I have been on a personal mission to 10x my sales. Here’s what it looks like when you personalize your call to each prospect instead of pumping up your product. It’s pretty simple: if you want to 10x your sales calls, you have to provide value…
One of the most important functions of a business is the acquisition and retention of great talent. This can be an incredibly difficult undertaking, but when you end up with a team that works well together and has fun doing it, it’s worth your hard work. In this article, we’ll…
Becoming a published author creates opportunities for other revenue streams. When you publish a book, you have the opportunity to create multiple revenue streams from your work. When people read your book, they are likely to become loyal fans of yours. They will look to you as an expert in…
Are you trying to get someone to buy your product or service? Then you need a convincing sales pitch. It makes sense that you would want to convince people to make a purchase, right? I mean, that’s how profitable businesses grow. But it can be difficult if people don’t know…
The world of e-commerce and online businesses is vast and exciting. The ability to sell online has given many people the opportunity to create an income that goes beyond their wildest dreams. If you’re looking to start an online business, check out these tips: The power of the Internet has…
When it comes to your work, there is nothing more important to you and your business than talking through problems with others on your team. But what happens when talking about problems doesn’t solve them and you feel that other members of your team are working against you? When this…
